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On-the-Go Eating in the U.S. July 1, 2007

Posted by agribusinessmarket in Uncategorized.

Current consumer trends bode well for companies able to develop on-the-go foods that are also healthy. While 65% of Americans say they are trying to eat healthier foods these days, 33% say they don’t have the time to prepare or eat healthy meals. Over half of Americans claim they would cook at home more often but do not have the time, despite the fact that 82% say they enjoy preparing food at home. In short, whereas most consumers would prefer to eat healthy, home-cooked meals, a growing number …

On-the-Go Eating in the U.S.

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