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July 2, 2007

Posted by agribusinessmarket in Uncategorized.

This months briefing has been written following the success of the first magnificent seven briefing published by just-drinks in July 2006. While health, convenience and indulgence (dubbed the three megatrends) continue to dominate growth strategies within the global drinks industry, a number of emerging trends are also making a significant impact on communications, new product development (NPD) and consumers purchasing habits. We offer insight and perspective on drinks trends currently infl…

The ‘magnificent seven’ drinks trends to 2013

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