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Market Trends: Premium Pet Demographics and Product Purchasing Preferences August 1, 2007

Posted by agribusinessmarket in Uncategorized.
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Over 17 million U.S. households qualify as premium pet product demographics, accounting for approximately one-third of all pet-owning households and 16% of U.S. households overall. This all-new report profiles key consumer demographics driving the upper end of the pet market across five distinct cohorts: Affluents (household income of $150K or more), Specialty Shoppers (those purchasing pet supplies through pet stores or Internet only), Married with Children (household income of $100K or more), …

Market Trends: Premium Pet Demographics and Product Purchasing Preferences

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