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The U.S. Market for Non-Chocolate Candy August 1, 2007

Posted by agribusinessmarket in Uncategorized.
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Candy makes a potentially sour situation…sweet! Though faced with a largely mature U.S. market, rising manufacturing costs, and consumer health and obesity concerns, the non-chocolate candy market has managed to drive innovation and sales. Healthier non-chocolates are gaining ground, particularly those based on diet benefits, such as sugar-free candies, which have surged in sales, and functional and fortified candies, which are seeing increased product introductions. If anything is an indicator …

The U.S. Market for Non-Chocolate Candy

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