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Bernard Matthews: remodeling a brand after a crisis period August 13, 2007

Posted by agribusinessmarket in Uncategorized.


This report on Bernard Matthews forms part of Datamonitors case studies series, which explores business practices across a variety of disciplines and business sectors. It focuses on how the company has sought to to re-establish customer loyalty to the brand, by realigning its products to the health trend, while releasing promotional material which promotes a family-friendly image



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Bernard Matthews: remodeling a brand after a crisis period

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