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Nutraceutical Ingredients: Innovation Strategies of Makers, Growth Opportunities and U.S. Outlook August 13, 2007

Posted by agribusinessmarket in Uncategorized.
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Introduction
Americans continue to kill themselves with bad food, which makes them a prime (and largely untapped) target market for new ingredients that, when added to processed foods and drinks, provide added health benefits.

Nutraceutical and functional food ingredients are, by definition, ingredients with human health benefits beyond basic nutrition. Nutraceutical ingredients are used in non-food supplements (e.g., tablets, soft gels, capsules). Prevention of specific chronic healt…

Nutraceutical Ingredients: Innovation Strategies of Makers, Growth Opportunities and U.S. Outlook

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