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Tata Tea case study: developing a multinational beverage offering August 13, 2007

Posted by agribusinessmarket in Uncategorized.
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Introduction

This report on Tata Tea forms part of Datamonitors case studies series, which explores business practices across a variety of disciplines and business sectors. It concentrates on how the company has developed away from its original business as a plantation owner, to that of a global beverage player with big brands under its wing.

Scope

Highlights

Reasons to Purchase

Gain insight into the methods used by important industry players to give them a co…

Tata Tea case study: developing a multinational beverage offering

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